Cisco encourages users to break free

Cisco Systems is encouraging Gitex visitors to 'break free' with its range of IP communications, mobility and wireless solutions.

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By  Greg Wilson Published  September 29, 2003

Cisco Systems is encouraging Gitex visitors to 'break free' with its range of IP communications, mobility and wireless solutions.

Highlights on the vendor's stand will include access points, security products and IP telephony offerings.

"Break free is a mobility message, but it is much more than a wireless access point or a wireless card, it is about a complete mobility story," says Tim Scott, regional sales manager for commercial markets, GCC, Cisco Systems. "This involves wireless, which brings in our access point [technology], and security, which brings in our virtual private networks (VPNs). It also works with out whole voice and IP story," he adds.

Cisco will also be emphasising two key messages around its IP telephony range. The vendor will be highlighting the productivity and total cost of ownership (TCO) benefits companies can achieve by deploying Cisco's IP communications and using unified messaging and voicemail systems.

"The broad message is on productivity and how technologies can be adopted by companies to increase productivity and ultimately address total cost of ownership. We believe the types of converged voice solutions that we represent will offer significant savings for customers over time," explains Scott.

Cisco is also driving this message home through different vertical sector focuses for each day of the show. These include banking, government, hospitality and education.

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