MicroWorld secures Gitex

MicroWorld Technologies is looking to increase awareness among both end user organisations and resellers for its wide range of security solutions at this year's Gitex.

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By  Greg Wilson Published  September 29, 2003

MicroWorld Technologies is looking to increase awareness among both end user organisations and resellers for its wide range of security solutions at this year's Gitex.

Key to this drive will be the vendor's eScan 2003 and MailScan 4 offerings. The former is an enterprise-wide antivirus software, while the latter is a content security solution for corporate mail servers. It uses proprietary MicroWorld WinSock Layer (MWL) technology to scan and analyse internet traffic on a realtime basis and helps companies deal with potential threats before they reach computer systems.

"Gitex will offer interested parties a good chance to discuss in detail the technicalities of these product and get themselves registered for a free demonstration after the exhibition," says MicroWorld Technologies' Kshipra. "As a result of this exhibition, we expect very good exposure for all our products in the entire Middle East," he adds.

MicroWorld Technologies already has a number of distributors and resellers selling its products throughout Dubai, Saudi Arabia, Qatar and Oman. These touch points will be key as the company moves forward and attempts to accelerate IT security up the corporate agenda.
"MicroWorld plans for major campaigns to educate people on the security issues in the region of Middle East," says Kshipra. "We will also leverage our experience in other emerging markets, such as Vietnam, to do this," he adds.

Such share of voice will be essential if MicroWorld is to compete with the region's more established security companies. However, the company also believes the strength of its technology will help it succeed in the Middle East.

"MicroWorld has a very competitive and strong technology to offer customers, which no one in the security market offers at present," says Kshipra. "In addition to this, we have price flexibility, 24x7 free support and a network of highly performing partners, all of which will help MicroWorld penetrate the Middle East market," he adds.

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