Samsung looks to increase its market share

Samsung Gulf Electronics has announced plans to grow its market share of the UAE's laser printer market to 35% over the next two years.

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By  Andrew Picken Published  September 29, 2003

Samsung Gulf Electronics has announced plans to grow its market share of the UAE's laser printer market to 35% over the next two years.

The company currently enjoys 18% market share and has indicated that growing demand, falling prices and new product lines will allow the company to achieve its aims.

"The UAE's laser printer market is expected to grow at the rate of 20%. This growth rate is much higher than the cumulative average global industry growth rate of 4-5 %. Leveraging this remarkable industry growth rate in the UAE, Samsung is confident of further growing its market share by the end of 2004," claimed Mr. K.S. Vasudevan, senior manager, Samsung Gulf Electronics.

"Samsung is rolling out three new models into the market in order to consolidate our leadership position in the market. The new models include 17ppm laser printer, 21ppm laser printer and a 17ppm based multi-function laser printer. This new line up will complement the already existing 12ppm and 14ppm printers that have been well received in the market. Through this state-of-the-art products we will consolidate our position by aiming for 35% market share by end of 2005," added Vasudevan.

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