Epson widens printer range

Epson is bringing its usual array of printing hardware to hall 4 in Gitex. The vendor has broken down it stand into 10 areas, each focusing on a different printer format or technology.

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By  Greg Wilson Published  September 29, 2003

Epson is bringing its usual array of printing hardware to hall 4 in Gitex. The vendor has broken down it stand into 10 areas, each focusing on a different printer format or technology.

The stand will have displays on everything from 40-inch wide format printers down to the low end dot-matrix and monochrome laser machines.

"Competition in the printing industry is very strong, so we have to focus on quality and price per page," explains Khalil El Dalu, general manager, Epson Middle East.

Highlights on the stand will include Epson's DURABrite ink formula. The ink, which is being used in some of the vendor's latest printers and multifunctional devices, creates smudge and water proof printouts. To prove the point, Epson will have a full fish tank on its stand, filled with DURABrite print samples.

Also being displayed on the stand will be Epson's fledgling range of multifunctional devices. The two models, the Stylus CX5200 and CX3200 have both proved successful in the small office/home office (SOHO) environment. "We have had great success in the last 12 months with our multifunctional devices. This is a market we weren't playing in a year ago, but we have entered into very strongly," explains El Dalu.

Another rapidly growing product area that will command visitors' attention is the vendor's digital cameras and photo printer range. The last 12 months has witnessed a sea change in consumer spending as more customers turned to digital photography. Epson has been one of numerous vendors on hand to exploit this shift with its range of cameras and photo printers.

"We're going to have the 3.4 and 4 MegaPixel cameras on the stand," says El Dalu. "Consumers are thinking twice before buying conventional cameras and are now seriously thinking of making the shift to digital," he adds.

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