Benq promotes Joybook machines

Benq has enlarged its stand this year to accommodate its expanded product portfolio. At the core of the Taiwanese vendor's display will be its recently introduced Joybook 8000, 5000 and 3000 laptops.

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By  Greg Wilson Published  September 29, 2003

Benq has enlarged its stand this year to accommodate its expanded product portfolio. At the core of the Taiwanese vendor's display will be its recently introduced Joybook 8000, 5000 and 3000 laptops.

The vendor is pitching its machines as 'digital hubs' that are capable of connecting to a wide range of devices including digital projectors, cameras and numerous other media devices.

"We're putting the Joybook range at the centre of the digital lifestyle," says Manish Bakshi, chief operating officer & director, Benq. "With these products we're hitting customers in two fields - both as ascetic lifestyle products and with the configuration," he adds.

In an attempt to position the 'hub' notebooks, Benq has tuned each machine to run specific applications. For example, the 3000 model has been designed to run audio applications, while the 8000 model has been optimised to run video applications.

"The Joybook models, which are fully-fledged multi-media devices, have integrated internal software," says Benq's managing director, Robert Dung. "They enable users to do everything from connecting personal digital equipment, editing videos to sharing files and storage functionality," he adds.

Benq is also promoting its range of LCD monitors and TVs. Members of Benq's staff will be demonstrating the Q150 LCD TV, which can be used either as a PC monitor or be hooked to a DVD player. "With its built-in TV tuner and optional wireless kit, it can be easily moved from room-to-room," adds Bakshi.

Benq is exhibiting its latest range of 15 and 17-inch screen LCD monitors. Alongside the array of monitors, will be the vendor's massive range of projectors, including the PB 8120, PB8220, PB8230, PB7200, PB7220, PB2220 - and its flagship home cinema projector, the PE8700.

In parallel to Benq's stand in hall 1, the hardware vendor has also taken space in Shopper to showcase its product range. "We're there to show the size of our product range," says Bakshi.

"We're not selling our products, that will be done by our partners, which are also in Shopper. We're there to support them," he adds.

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