Samsung shows off prototypes

Samsung Electronics is determined to prove its digital prowess at Gitex, with a collection of lifestyle products including prototype mobile phones and camcorders, the world's largest TFT LCD monitor, three-panel LCD projection TV, a huge selection of flat panel TVs and the vendor's range of multifunctional printers.

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By  Greg Wilson Published  September 29, 2003

Samsung Electronics is determined to prove its digital prowess at Gitex, with a collection of lifestyle products including prototype mobile phones and camcorders, the world's largest TFT LCD monitor, three-panel LCD projection TV, a huge selection of flat panel TVs and the vendor's range of multifunctional printers.

"Last year, we talked about digital convergence and this year we're going to be showing digital leadership," says K.S.Vasudevan, senior manager, Digital Information Technology Division, Samsung Gulf Electronics. "We're offering visitors to the stand the complete technology, product and brand experience," he adds.

Taking centre stage during the show will be a number of prototype products, including Samsung's latest camera phone. Basically an evolution of the SGH-V200 mobile that was introduced last year, the prototype camera phone has a built-in flash and enhanced software capabilities, which includes a multi-shot function and enables the user to change the picture format.

"The new phone has several innovations both on the hardware and software side," says Vasudevan. "We have improved the ease of use of the phone and added more features," he adds.

Visitors will also be able to view Samsung's next generation camcorder technology. The small format prototype enables users to record 69 minutes of footage directly to the built in hard disk.

"We're showing the convergence between analogue and digital technologies," says Vasudevan. "Devices are consolidating. We're combining camcorders, MP3 players and voice recorders into one device, just to showcase that this technology works perfectly," he adds.

Aside from the range of prototypes on display, visitors will also be able to browse a array of display technology from the Korean giant. Samsung's product range will include the latest in TFT LCD monitors, plasma TVs and LCD projection TVs.

"Technologies are converging, as the TV box transforms into a multimedia centre. We're going to show people what they can expect to see by 2005/2006," explains Vasudevan.

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