Aptec brings partners together

Aptec is reaching out to channel partners and customers from its stand in hall 4. Interested show-goers will be able to see a range of products and solutions during Gitex from a wide spectrum of principles, including the likes of 3Com, Acer, APC, Benq, CA, Fujitisu Siemens, HP, Sony Ericsson and Symantec and others.

"Gitex provides a good platform to meet customers and partners," says Linda Al Tarifi, marketing manager, Aptec. "We're going to be showcasing solutions from all our principles and emphasising our regional coverage. We are the only distributor with a full chain of offices around the region to support our partners," she adds.

Aptec is leveraging on its regional position to bring as many of its reseller partners to the show as possible. By bringing together its existing partners it hopes to create a forum of discussion, which will ultimately help the channel to develop.