Intel promotes its mobile vision

Intel has teamed up with a collection of local partners to promote its Centrino-based mobility strategy and Itanium computing muscle. The processor giant will be participating at the expo with a number of local independent software vendors (ISVs) to showcase Itanium applications.

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By  Greg Wilson Published  September 29, 2003

Intel has teamed up with a collection of local partners to promote its Centrino-based mobility strategy and Itanium computing muscle. The processor giant will be participating at the expo with a number of local independent software vendors (ISVs) to showcase Itanium applications. Intel will also be present with big OEM partners, to demonstrate high end solutions for the oil & gas segment.

"We're going to be everywhere on the show floor with ISVs and OEMs," says Tanguy de La Horie, marketing manager, Intel Middle East.

Arguably, stealing the limelight away from Intel's high end computing strategy is its Centrino platform, introduced in March of this year.

The integrated Centrino platform claims to enable greater battery life - over five hours - and better performance than the existing Pentium 3 and 4 mobile processors. Since March Centrino-branded machines - consisting of a Intel Pentium M chip, the 855 chipset and a 802.11-compatible wireless Ethernet adapter and radio - have been rushed into the market.

"Since the launch of Centrino earlier this year we have had a phenomenal response from partners and the industry," says Gilbert Lacroix, president, Intel, Middle East & North Africa. "Gitex will provide the perfect venue for users to experience once again the benefits that mobile computing brings into their life. We will be present throughout all of the halls at Gitex, along with other vendors and service providers to demonstrate the four key advantages that Centrino offers, namely performance, battery life, lightness and wireless connectivity," he adds.

According to Tanguy, the limited number of hotspots available in the Middle East is not a hindrance to the accelerated adoption of Centrino. The other features of Centrino notebooks are already generating healthy returns.

"Sales of Centrino machines are booming, as our partners adopt aggressive pricing strategies in the local market," Tanguy adds.

Intel is also planning a 'mobile experience zone' in the cafe on the mezzanine floor, above hall 9. The zone will consist of 11 notebooks connected on a wireless local area network, will enable visitors to hook up to the internet.

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