Hotspots lead to landgrabbing

With the rollout of public hotspots starting to gather pace, Meta Group is predicting that the market will begin to mature over the next year, with an increasing number of enterprises purchasing bundled Wi-FI services.

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By  Zoe Moleshead Published  September 30, 2003

With the rollout of public hotspots starting to gather pace, Meta Group is predicting that the market will begin to mature next year, with an increasing number of enterprises purchasing Wi-FI services in a bundled fashion alongside mobile phone and internet dial services. Furthermore, the analyst house expects hotspot build outs to continue and this, in turn, will lead to a growing number of interprovider roaming agreements.

“The market for internet access via public Wi-Fi hotspots has seen an influx of offerings from service providers over the past year,” says Chris Kozup, Wi-Fi analyst, Meta Group.

“The promise of embedded Wi-Fi in every laptop, coupled with the demand for broadband speed, has sparked a virtual ‘landgrab’ with providers hoping to capture the most desirable hotspot locations,” he adds.

The research group also advises enterprises to evaluate hotspot providers on their ability to offer quality coverage, interprovider roaming agreements and bundled services. Additionally, Meta advises users to investigate the long term viability of providers.

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