CCW improves customer service

Running from October 13 - 15, Customer Contact World will be dominated by end user case studies and feature a number of customer savvy companies such as Dubai Internet City, Dubai e-Government and Standard Chartered Bank.

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By  Matthew Southwell Published  October 1, 2003

The Middle East is finally cottoning on to the benefits customer relationship management (CRM) applications can deliver. As such, market research shows that the local CRM and contact centre solutions market will grow rapidly within the next six years. Within the UAE alone, Madar Research predicts the CRM market will hit US$90 million by 2008.

To help local organisations fully understand the implications of implementing a CRM applications, and ensure that they get the maximum return on investment (ROI) possible, the Customer Contact World (CCW) conference is making its way to the Middle East.

Running from October 13 - 15, the event will be dominated by end user case studies and feature a number of customer savvy companies such as Dubai Internet City, Dubai e-Government, Standard Chartered Bank, Gulf Air, Dubai Duty Free, Batelco, Mashreqbank, Wataniya Telecom, Gulf Bank, BenQ and DHL.

According to the organisers, the event provides an opportunity for users to learn from and interact with the leading practitioners of customer management in the region so that they too can be customer-centric and use customer service as a powerful tool for strategic competitive advantage.

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