Survey reveals new viewing trends

The region's television audience is changing its viewing trends. That is the finding of a new survey by Feedback Market Research, which reveals that people in the Middle East are increasingly making the decision to seek the sense of escapism offered by digital pay TV.

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By  Vijaya Cherian Published  October 2, 2003

The region's television audience is changing its viewing trends. That is the finding of a new survey, which reveals that people in the Middle East region are increasingly making the decision to seek the sense of escapism offered by digital pay TV.

The finding is no surprise as the survey was carried out by the Feedback Market Research organisation for the digital pay-TV network Showtime.

The research was carried out in Saudi Arabia, Kuwait and the UAE during June and sought to reveal the key reasons for subscribing to a digital satellite television channel. The answer came back strongly that viewers wanted to watch what they wanted, when they wanted, with subscribers indicating that the variety and quality of programming at any time created a feeling of 'escape'.

"With around 50 premium channels of the latest, award winning, quality programmes, Showtime gives viewers the choice to get away into different worlds at any time of the day or night," says Cliff Nelson, Showtime senior vice president marketing and sales.

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