Introducing the new Aptec Components

IT distributor Aptec Gulf, is to diversify its business with a dedicated IT components business unit catering separately for the growing PC assembly market in the region. The new name of the business? Aptec Components.

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By  Paul Barthram Published  October 6, 2003

IT distributor Aptec Gulf, is to diversify its business with a dedicated IT components business unit catering separately for the growing PC assembly market in the region. The new name of the business? Aptec Components.

The new unit will be launched at GITEX Dubai 2003 as a separate "Components Zone" within the Aptec stand. A separate brand identity with a new logo is also being created for the new business unit.

The company says Aptec Components will be a one-stop-shop for sourcing IT components from reliable manufacturers, backed by strong logistical support and efficient after-sales service, hosted by Aptec's region-wide network that covers the Middle East, Africa and Turkey.

"We observed a strong demand for IT components through our extensive customer base and received requests from various component manufactures to work with us. This has driven us to launch a dedicated new Components Division to capture opportunities in the regional PC assembly markets," said Bahaa Salah, general manager of Aptec Gulf.

Aptec Components will offer the complete product range includes motherboards, hard disc drives, processors, monitors, video cards, memory cases and other components. The unit will also offer unbranded products such as displays and monitors, which could be produced with the customer's desired logo.

"Aptec Components will bring to the PC assembly market a sense of credibility, reliability and, in keeping with our promise to our customers, value added benefits with our Return Material Authorization (RMA) facility. We will build alliances with the industry's most respected components manufacturers, thereby guaranteeing high standards and a wide choice of components from reliable producers," said Mario M Veljovic, the newly appointed manager of Aptec Components.

"PC assemblers and system integrators will benefit from our individual approach that will enable them to pick and choose components to suit their specific requirements. We have realised that customers are becoming increasingly IT-savvy and demanding. With our large inventory, we will be in a strong position to provide high levels of service and comfort to the customers," Veljovic added. "Our vision is to provide PC assemblers and system builders, in the whole Middle East, Turkey and Africa region with a one-stop-shop for a complete range of IT components," Veljovic said.

"Aptec Components will also help eliminate the customers' fears regarding faulty PC Components. We have addressed this issue through the RMA facility which gives customers assurance that faulty components will be replaced rapidly, our distribution partners are aware of this special need and are supporting us" concluded Veljovic.

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