Marriott to open economy hotel in Dubai in 2004

Marriott International has announced plans to open new Courtyard hotels,resorts and hotel apartments to open over the next 30 months in the Middle East.

  • E-Mail
By  Shilpa Mathai Published  October 7, 2003

Marriott International has announced that it will open a mid-priced Courtyard hotel in Dubai in 2004. It also plans to open new resorts and an extended-stay hotel over the next two years in the region.

"Despite the uncertain political and economic environment, we are pleased by the performance of our existing hotels in the region which benefited this summer by strong intra-regional travel demand. As a result, we are introducing our mid-priced Courtyard brand in Kuwait City and in Dubai next year. We expect to open a deluxe 95-unit Marriott Executive Apartments product in the Juffair District of Manama in 2006 and a new resort planned for Aqaba that is expected to open in 2005," said William J. Shaw, president and chief operating officer of Marriott International.

He said that Marriott also has expanded its JW Marriott brand portfolio in the region with the opening earlier this year of the 283-room JW Marriott Hotel Kuwait City and the 428-room JW Marriott Hotel Cairo and Golf Club.

"We are very excited about the growth of this brand. With three JW properties in the Middle East, we are confident that we are well positioned to meet the needs of an emerging group of consumers who seek understated elegance; warm service and a more relaxed luxury experience."

"One size no longer fits everyone. So, in the luxury tier, travelers can now select from our JW Marriott and Ritz-Carlton brands. Those seeking upscale, deluxe lodging have a choice of our Marriott and Renaissance brands. Our Ramada International brand offers a range of services, depending on the specific hotel. Soon, travelers who are looking for consistently great accommodations at moderate prices will have Courtyard by Marriott. Finally, those, who plan to stay at a destination for 30 days or more, have Marriott Executive Apartments," said Shaw.

Meanwhile the Marriott Rewards programme has also grown in regional popularity. "Middle East membership grew 16 percent over the past year. This growth can be directly attributed to the expansion of our portfolio in the region."

"Last year, Middle East members spent five percent more nights at our hotels than they did in 2001 and devoted about a third of their stays to our hotels in the region," he said noting that members tended to both earn and redeem their points in the region. "Other popular destinations included Moscow, Paris, London and Munich."

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code