Lexmark takes the direct approach

Lexmark has launched its first all in one device that features built-in digital camera card slots to enable enabled one-touch photo reprinting.

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By  Andrew Picken Published  October 9, 2003

Lexmark has launched its first all in one device that features built-in digital camera card slots to enable enabled one-touch photo reprinting.

The P3150 has functions galore on board: with a 600 x 1200 dpi scanner, copier and 17-ppm printer. The built in digital camera card slots allow direct photo printing and the P3150 also ships with Lexmark's own photo editing software.

"The P3150 offers consumers access to a similar breadth of features as a photo processing kiosk found in retail stores - but in the comfort of their own homes," said Robert Kikano, managing director of Lexmark Middle East.

"With direct camera card slots, the P3150 was engineered for digital camera owners and allows them to not only enjoy their digital snapshots, but also better preserve and share their traditional photos."

Lexmark's decision to accommodate direct photo printing comes on the back of a recent prediction by marketing research firm, InfoTrends Research Group, that sales of digital cameras would nearly replace the sale of reloadable film cameras by 2008. "The shift to digital photography will be nearly complete by 2008 due to advancing consumer adoption of a wide range of consumer digital imaging solutions," said Michelle Slaughter, director of InfoTrends' Digital Photography Trends department.

Digital camera owners can insert memory cards into the P3150 directly, and within minutes edit, save and print their photographs. The P3150 complements virtually all digital cameras, supporting CompactFlash I & II, SmartMedia, Memory Stick, Secure Digital (SD), MultiMedia (MMC), and Microdrive memory cards.

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