Exact Software targets Middle East ERP market

Global ERP solutions provider to showcase its One-X technology to solicit new customers and business partners at Gitex 2003.

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By  Maddy Reddy Published  October 11, 2003

Exact Software Middle East (ESME), a global manufacturer of enterprise resource planning (ERP) solutions, today announced it will use its participation at Gitex 2003 to showcase its products and services to potential customers and business partners.

The company, which is taking part in the show for the first time, aims to meet with new customers from knowledge intensive industries as part of its strategy to expand its hold on the region's ERP software sector.

"Since the launch of our Dubai office in October 2002, ESME has witnessed explosive growth in demand for our breakthrough technology, One-X," said Nizar Badwan, general manager, ESME. The 20-year old company's focus is accounting, human resource management (HRM), customer relationship management (CRM), e-business and ERP software.

"Taking part in Gitex provides us with the opportunity to meet with major players from various sectors. During the show, we will be paying a significant amount of attention to decision-makers from information-heavy organizations from industries such as legal practices, accounting firms and design houses," added Badwan.

"Our focus will be on these knowledge intensive industries because they are currently responsible for the drive in ERP adoption in the Middle East."

During Gitex, the company will demonstrate the capabilities of its fully integrated solution to decision-makers from its base in Hall 5 at stand T5-3. Products on display will include Exact Globe 2003 and Exact e-Synergy which are new products launched by Exact based on Exact's One-X concept.

The One-X concept claims to guarantee that information is always available at the right place and right time, anywhere and anytime, by deploying a single database platform for all business processes.

"Our solution, which is fully Arabized, allows an organization to manage its entire business enterprise system from a single integrated database," said Badwan.

To discuss the merits of Exact's software with the region's decision-makers, the company will host seven high-level executives, headed by Raj S Patel, managing director of Exact International BV, from the company's international headquarters.

"This is the first chance we have had to take part in Gitex, and we see it as the ideal opportunity for making new in-roads with business leaders. By bringing senior members of our team to the show we are demonstrating our company's firm commitment to the Middle East," said Badwan.

Exact's global customers include Siemens, L'Oreal, Eli Lilly, DAF Trucks and Caterpillar.

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