Roadshow to promote air show

Fairs & Exhibitions, the organiser of the Dubai air show, is to run a six-country roadshow to stir up more interest in the event. F&E will visit Jeddah, Kuwait, Amman, Manama, Doha and Muscat to promote the 7-11th December event.

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By  Neil Denslow Published  October 15, 2003

Fairs & Exhibitions, the organiser of the Dubai air show, is to run a six-country roadshow to stir up more interest in the event. Clive Richardson, chief executive of F&E’s Aerospace Group will visit Jeddah, Kuwait, Amman, Manama, Doha and Muscat.

“The tour is aimed at highlighting the opportunities available at Dubai 2003 for both exhibitors and visitors alike,” explains Richardson. “And, this year, as the show has moved from its traditional November dates due to Ramadan, it is essential the regional industry is fully au fait with the new dates.”

The show will be held at the Airport Expo Dubai from December 7th to 11th.

“This has been the fastest-selling show in the entire history of the biennial Dubai air show, which was first launched in 1989,” notes Richardson.

“This is hardly surprising given the billions of dollars being ploughed into the region’s civil aviation infrastructure, the rapid development of its airlines and the fact that seven new carriers have been announced in the region in the past 10 months alone. This is now the fastest-growing air show, in the world’s fastest growing air travel region with the world’s fastest-growing airlines,” he continues

This year’s show is set to break all records for Dubai. So far, exhibitors from 33 countries have contracted for the event. 10 national pavilions are also going to be run, including, ones from debutants, Jordan and Ukraine.

“The show is heading for a sell out,” says Richardson. “Only a handful of chalets remain and available floor space is limited. Following the roadshow, we could well be in a ‘house full’ scenario,” he adds.

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