BenQ promotes lifestyle goods

BenQ Middle East is showcasing its newest lifestyle products at Gitex today. The company is also offering promotions at both the exhibition and computer shopper fair.

  • E-Mail
By  Kieran Potts Published  October 16, 2003

BenQ Middle East is showcasing its newest lifestyle products at Gitex today. The company is also offering promotions at both the exhibition and computer shopper fair.

"Since last year's Gitex, the BenQ team have made it our mission to ensure that a regular stream of new products have been released to satisfy the Middle East market. By introducing innovative, well-designed and affordable technology, we have been able to grow our overall business in the Middle East by fifteen percent since last Gitex," says Robert Dung, managing director, BenQ Middle East.

Focusing on the promotion of digital lifestyle products, new kit on display at BenQ's Gitex stand-its biggest ever at 120 square meters-includes the Joybook 8000 and 3000 portable computers, as well as the latest LCD TVs, monitors, projectors, and digital cameras.

The Joybooks, which are BenQ's first 'digital hub' products, demonstrate how BenQ's product portfolio is being differentiated from former owner Acer.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code