Dell targets rapid growth

Dell is aggressively building its business at today's show. The hardware player, which is present with two of its strategic local partners plans to use the exhibition to fuel its rapid growth in the local market.

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By  Matthew Southwell Published  October 17, 2003

Dell is aggressively building its business at today's show. The hardware player, which is present with two of its strategic local partners - Emirates Computers and Key Information Technologies, plans to use the exhibition to fuel its rapid growth in the local market.

According to statistics from IDC, Dell's PC shipments have grown 32% year on year in the second quarter of 2003. In particular, its notebook business is booming, registering a 157% growth during the same period.

"Dell is committed to expanding and improving its coverage and service in the Middle East," says Michael Collins, Dell general manager, Middle East. "We're continuously investing in resources to meet our objectives," he adds.

To support its strong growth, the hardware player has focused on building its channel structure throughout the Middle East. Just this year, Dell has appointed OCS in Oman, ZAK Solutions in Kuwait and STME in the Gulf and Levant, to support its bid to expand both its volume PC and notebook business and its enterprise computing strategy.

At the show today, Dell is showcasing its full range of products, including its Optiplex and Dimension desktops, Latitude and Inspiron notebooks, PowerEdge servers, PowerConnect switches and its Dell/EMC and PowerVault storage boxes.

"Our mission is to provide customers with the highest quality products at the best value for a strong return on investment," says Collins. "At Gitex we are presenting our lineup of consumer and enterprise solutions that make this possible. We are also launching a new family of products during the show," he adds.

Since the HP/Compaq merger of last year, Dell has been busy expanding its product range into new areas. Consequently, visitors to today's show will be able to get an initial glance at the hardware player's first offerings in the networking and PDA arena. There are also rumours that Dell might introduce its printer range at the show.

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