BSA tackles software piracy

The Business Software Alliance (BSA) is giving away a number of prizes everyday throughout Gitex in a effort to educate the Middle East market on the perils of software piracy.

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By  Matthew Southwell Published  October 17, 2003

The Business Software Alliance (BSA) is giving away a number of prizes everyday throughout Gitex in a effort to educate the local market on the perils of software piracy. The industry watchdog is inviting visitors to its stand in Gitex Computer Shopper to complete a simple online quiz and claim daily prizes.

The BSA stand has been designed to provide an open and friendly atmosphere for visitors to access information on anti-piracy issues and the need to safeguard intellectual property rights (IPR). By hosting its online quiz the BSA is attempting to reach out to the local community, build awareness and educate the public on piracy.

All those participants that successfully complete the quiz will be entered into the grand draw to be held on the last day of shopper. The lucky winner will be awarded a copy of Microsoft Office XP Professional. Second out of the hat will win a copy of Windows Home Edition, and the third place winner will take home a copy of Encarta.

The BSA's efforts at this year's show should build on its already impressive work within the Middle East. At the last count, software piracy in the Middle East & Africa had dropped from a whopping 80% in 1994 to 49% in 2002. The Middle East alone has recorded a thirty-four point improvement, with piracy down from 84% in 1994 to 50% in 2002. The UAE has reported the largest drop in piracy, from 86% in 1994 to 36% in 2002.

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