Building Gitex in just 84 hours

One contractor, Pico has brought an army of 250 people from as far afield as China and Singapore to help it construct 29 stands, in a little over 84 hours.

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By  Greg Wilson Published  October 18, 2003

Set-up for the largest ever Gitex begun on Tuesday afternoon. Since then, there has been an army of people crawling over just about every inch of the exhibition centre, laying cables, erecting scaffolding and generally staying up all night.

One contractor, Pico has brought an army of 250 people from as far afield as China and Singapore to help it construct 29 stands, in a little over 84 hours. Pico is responsible for some of the largest stands in halls 3 and 4, including Toshiba, Sony, Minolta, LG Electronics, and one of the biggest stands in the entire show — Etisalat.

“Project management is key to succeeding,” says Peter Sng, executive director, Pico International. “The challenges are the same as usual —everything is delivered late, but we have to finish on time,” he adds.

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