DWTC expects 75,000 people to attend Gitex

Exhibition organisers, Dubai World Trade Centre (DWTC) is expecting a staggering 75,000 visitors over the five days of Gitex. The aggressive target is in-line with the show’s massive growth since last year’s show. This year, there are 26% more exhibitors, 19% more country pavilions and a 19% increase in floor space.

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By  Greg Wilson Published  October 18, 2003

Exhibition organisers, Dubai World Trade Centre (DWTC) is expecting a staggering 75,000 visitors over the five days of Gitex. The aggressive target is in-line with the show’s massive growth since last year’s show. This year, there are 26% more exhibitors, 19% more country pavilions and a 19% increase in floor space.

On top of all that, there has been a 325% increase in the number available parking spaces. “We have had growth in terms of size, scope and profile,” says DWTC, director general Mubarak bin Fahad. “We’re expecting 75,000 visitors this year. That is up on the 65,000 from last year,” he adds.

Traffic on DWTC’s online pre-registration system also point to a bumper Gitex. Since going live for public pre-registrations at the start of September, 13,000 have signed up for the show using the online service — up 4000 on last year.

“Gitex is going to be a full house, in just about every [aspect]. This is the first time we have used all the halls. We now have 35,000 square metres of exhibition space,” says Abdulla Qassem, general manager exhibitions, leasing & property, DWTC.

“This year there is a radical change in the facilities. We have retail outlets, banks and restaurant facilities. We will also have the [E-access] project for the first time and that will enable us to fast track the pre-registered visitors and reduce queues,” he adds.
The two hotels, the Ibis and Novetel, attached to the exhibition complex have both sold out as a direct result of Gitex.

“The 622 rooms in both hotels are fully booked out,” says Igance Bauwen, general manager, Accor Hotels World Trade Centre, Dubai. “In the weeks after the IMF, the rooms sold out very quickly,” he adds.

To ensure DWTC achieves its mammoth visitor target, DWTC has teamed up with Dubai Department of Tourism and Commerce Marketing (DTCM) to promote the event overseas and increase international participation.
In addition, DWTC has carried out a series of direct marketing initiatives to ensure that the ‘right’ people attend the show.

According to bin Fahad, the enduring popularity of Gitex is evidence enough that Gitex is continuing to deliver the right mix of vendors and buyers for the Middle East.

“Dubai is a crossroads of the global economy. The constant increase in terms of visitors, exhibitors and floor space, [indicates] the quality of regional solutions and the improvement in the buyer profile. Gitex has continually improved, ” he adds.

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