Banking on the right formula

MessageLabs has come up with a Formula One competition in its drive for success at this year's show, which allows for attendees to win grandstand tickets at next year's event in Bahrain.

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By  Paul Barthram Published  October 19, 2003

MessageLabs has come up with an attention grabbing competition in its drive for success at this year's show, which allows for attendees to win grandstand tickets at next year's Formula One event in Bahrain.

As far as promotional stunts go, the MessageLabs competition - running at the stand all week - is a pretty smart manoeuvre from the solutions provider. To win MessageLabs 'grand prix', participants are being asked to guess how many spam emails the company will intercept over the duration of Gitex. The three entrants with the closest guess will each take away a pair of grandstand tickets to the event.

"With MessageLabs continued expansion into the Middle-East region, we are thrilled to be running such an exciting competition," says Oliver Hayler, sales manager, MessageLabs, Middle East.

So posing such a tough question, did Hayler have any advice to offer?

"Well bear in mind that we scan tens of millions of emails every day on behalf of our clients across nine data centres on three continents. On average we can intercept over half of those being spam emails," explains Hayler.

With the increased threat of sophisticated viruses invading companies email servers, protection for companies against spam email has taken on even more importance over recent months.

"Businesses are beginning to realise the advantages of having threats proactively stopped at the internet level before they get anywhere near their network boundaries. By stopping spam at the internet level the MessageLabs service frees up your valuable bandwidth, a benefit that traditional spam filtering cannot give you," says Hayler.

MessageLabs has increased its presence in the Middle East over the recent months, with the help of its local partner Seven Seas. The UK based company, is now continuing its expansion efforts as it continues to become a global player in the email security arena.

"We pioneered internet-level email security services and plan to build upon our leadership position as the widespread adoption of our services continues to grow. Our 2003 fiscal year shows we have increased our revenues by nearly 100% over the previous year. We want this growth to continue and we see the Middle East as an extremely important market for us in our plans as reflected by our investment in the region," says Hayler.

Of the company's major signings in the Middle East region MessageLabs has recently signed up 1,600 email users from Emirates Bank International. B1-44

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