Back to basics for Iiyama

Monitor specialist Iiyama has launched its ProLite E430T and C480T LCD TVs into the Middle East market this week. The new products, which can act both as a monitor and stand alone TV, take the company back to familiar territory, as the company's first ever products were mainboards for TVs.

  • E-Mail
By  Simon Duddy Published  October 19, 2003

Monitor specialist Iiyama has launched its ProLite E430T and C480T LCD TVs into the Middle East market this week. The new products, which can act both as a monitor and stand alone TV, take the company back to familiar territory, as the company's first ever products were mainboards for TVs.

"It's true. We actually started out as a mainboard manufacturer for Japanese TV manufacturers," explains Teo de Lange, Iiyama's area manager for the Middle East. "It was later on when Mitsubishi started to develop PC monitors and asked us to produce the mainboards that we, or IDEK as it was known back then, started developing and selling its own monitor line."

Currently gaining acclaim in different markets for a set of high quality CRT, and LCD displays, the company now finds the ever changing monitor market offering not only the technology of the future but a trip down memory lane.

"It is great to be back in the TV market where we started 30 years ago. For Iiyama it is the right time to return. With our knowledge about monitors and in specific the LCD monitors we are confident that we can play an important role in the combination products," adds Lange.

The ProLite C480T is a 19" silver LCD TV, which produces an extremely sharp image, thanks to its DCDi chip. Images with "crenated" edges now belong to the past. The chip also features Action Overdrive, which drops response time to 12ms, resulting in smooth moving images. Iiyama is also introducing a smaller LCD TV; the ProLite E430T. This 17" model offers a resolution of 1280 x 1024dpi and a fast response time of 16ms. Suggested retail prices for the ProLite C480T is $1,499 with the ProLite E430T expected to sell in stores for $739.

"Nowadays the internet is so commonly used and people want to have access to it constantly. With our TV sets, people can watch television and surf the internet with the same resolution as they are used to on the PC monitor," Lange explains.

"We expect a growing demand for LCD TVs, which can come from different groups with diverged needs and expectations. Because of his stylish design, the large size screen can be used perfectly for the living room. We expect the smaller LCD TV to be used as an additional TV", concluded Lange.

This is Iiyama's first attempt to break into the Middle East market. The company has established a deal with Eurobridge to distribute its products in the GCC countries with further expansion expected in Syria, Lebanon, Jordan, moving onto the North African territories and tentatively Iraq. D1-5

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code