Dell looks to high end market

Dell is looking to establish itself as a high end player in the Middle East and wrestle market share away from the established vendors in the region such as HP, IBM and Sun Microsystems.

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By  Matthew Southwell Published  October 19, 2003

Dell is looking to establish itself as a high end player in the Middle East. The vendor, which is probably better known for its desktop business, has been focusing its efforts on the high end market, as it attempts to wrestle market share from established vendors, such as HP and IBM.

In particular, Dell has been leveraging its year-old strategic agreement with storage giant EMC, to attack the region's emerging storage area network (SAN) and network attached storage (NAS) market. According to Dell's general manager, Michael Collins, the alliance has proved very successful so far.

"Within the region we have had tremendous success, over the last 12 months we have installed more than 30 terabytes of storage for a number of customers whereby they have consolidated their environment of heterogeneous servers to share data over a Dell/EMC Clariion SAN," he explains.

Alongside the booming storage business, Dell has also won customers with its 'scale out' computing strategy, which relies on clustering of two and four way machines to deliver high end computing environments. The vendor has already installed a highly parallel computing cluster in the region.

"We are starting to see more interest in these solutions in the region given the focus on ROI and the demand for more computing power," says Collins. "In addition, we have aligned [with] key enterprise solution providers focusing on specific segments of the market," he adds.

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