Aptec Partners with Ingram Micro

Major distributors partner for new Aptec Components division to target whole of Middle East, Africa and CIS region

  • E-Mail
By  Mark Sutton Published  October 20, 2003

Aptec is set for a major expansion, following a tie up with US distributor Ingram Micro. The two companies have partnered on the launch of Aptec's new components division, which will target the whole of the Middle East, Turkey, Africa (META) and CIS region.

Under the new deal, NYSE-listed Ingram Micro, one of the biggest global IT distributors, will supply its expertise and some logistics support to Aptec, while Aptec provides the regional expertise and personnel to build the business across some 65 countries in the wider META region.

"This is an ideal opportunity for us to work together with Ingram on components," explains Ali Baghdadi, president & CEO of Aptec. "Ingram did not really have a presence in this region, and was missing out on the growth potential here; and we were missing out on some vendor contacts, so it was an ideal way for us to very quickly complete our components portfolio."

Aptec Components has already signed eight new vendors, and has brought in senior staff with expertise in components to manage the division, which will be headed by Mario Veljovic, formerly of Actebis.
The company has also increased its warehouse space in Jebel Ali by over 25%, to allow for central management of components stock and RMA, and will utilise some warehouse space owned by Ingram.

"Components is not the same as broadline distribution, and that is why we have got the experience from outside of Aptec," explains Baghdadi. "It will be run as a separate unit, with a slightly different culture, and that is why we have hired the best people into this unit and are also drawing on the experience of Ingram Micro in the US."

Hall 4, A4-1

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code