Neuro Technology raises hair in hall 1

Neuro Technology is raising awareness of the damage that electro static discharge (ESD) can do to electronic components by inviting attendees to get the shock of their show on the ESD machine at its booth.

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By  Simon Duddy Published  October 20, 2003

Neuro Technology is raising awareness of the damage that electro static discharge (ESD) can do to electronic components by inviting attendees to get the shock of their show on the ESD machine at its booth.

Using the machine is, in fact, painless but does illustrate how much ESD the human body can accumulate. The key message from Neuro Technology, which makes anti-static accessories and repairs electronic chips damaging by ESD, is not to underestimate how easy it is to inflict this kind of damage.

VP Satish, marketing manager for Neuro Technology says, "As the trend in electronics moves inexorably towards ever further minaturisation the chances of damaging sensitive components grows. The message from us is always take precautions against ESD, as it can cost you or your company a lot of money." 122

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