Fortex forming new distribution

Dubai wholesale company Fortex has announced that it intends to establish its own brand with the formation of a global distribution arm.

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By  Paul Barthram Published  October 20, 2003

Dubai wholesale company Fortex has solidified its status as a key Middle East provider of IT products, on the announcement that it intends to establish its own brand with the formation of a global distribution arm.

"Observing an increase in demand for IT products and receiving requests from various IT manufacturers to work with us, has encouraged us to launch our dedicated new distribution division company, Micro International Distribution (MID)" explains Anupam Goel, director of sales, and manager of MID. "With this we will be launching Fortex branded IT products, for which we will be looking to appoint international channel partners at Gitex 2003 for this exciting project."

"MID will make sure we have long-term healthy business relationships with our channels, and we are looking forward to meeting their needs," Anupam concluded.

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