FSC shows its Unix servers

Fujitsu Siemens Computers may not be the biggest name in Unix computing, but it is planning to ramp up its presence in the Middle East's high end computing market. As such, it has a whole room dedicated to its kit at the show.

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By  Matthew Southwell Published  October 20, 2003

Fujitsu Siemens Computers may not be the biggest name in Unix computing, but it is planning to ramp up its presence in the Middle East's high end computing market.

With this in mind, the hardware vendor has hired another room away from the show floor to showcase its range of high end computing hardware, while its stand in hall four remains dedicated to mobile computing kit.

"When we came to the region, there was a focus on building the volume business and building the brand," says Jacquie Carson, marketing & communications director, FSC. "We have always had high end computing within our product portfolio, but we didn't focus on it," she adds.

However, since last year, the vendor has been looking to build its high end business in the region. Work in the 12 months has included an extensive search for the right partners capable of supporting the FSC's Solaris Unix servers.

"We've been putting the right partners and sales organisation - that is both presales and technical sales - in place. We are investing at our own pace, we won't create a big market until we have the structure to support it," says Carson.

FSC is poised to officially unveil a partnership agreement later this week to sell and support its high end computing products in Saudi Arabia.

Although FSC may not quite have its channel structure in place yet, Carson believes that FSC offers a very strong alternative to the existing Unix players in the region, such as HP, Sun and IBM.

Despite not being a primary focus area for the vendor, the high end business is "growing like crazy," says Carson.

"We're starting to ramp up this business. It is a question of resources, in terms of knowledge, channel and support," she adds.

Aside from the high end business, Fujitsu Siemens has devoted much of the rest of its stand to mobility. Consequently, the vendor has a range of notebooks and tablet PCs on display today.

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