Emachine offers limousine service

Emachine FZE, the Jebel Ali-based regional office of the Canadian company Canada Emachine Corp., has devised a novel way of luring unsuspecting customers to its stand in Hall 2.

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By  Kieran Potts Published  October 21, 2003

Emachine FZE, the Jebel Ali-based regional office of the Canadian company Canada Emachine Corp., has devised a novel way of luring unsuspecting customers to its stand in Hall 2.

The company is offering a limousine service that is at the disposal of several hotels in Dubai where visitors to Gitex 2003 are staying.

Customers are offered free luxurious transport to and from the exhibition centre, and a multimedia experience to liven their ride through Dubai streets.

The limousine is decked out with several LCD screens and an audio-video system that plays a looped 20-minute video about Emachine and the products showcased at its stand. And, having whet their appetite, customers are invited by Emachine to try out the products for themselves in a mini home-theatre setup at the company's stand.

"Our goal this year," says Mr Sankar P Kiruba, general manager, Emachine, "is to find new channel partners in the region. The show gives us an excellent chance to meet and finalise distribution deals, country by country, in the Middle East."

Mr Kiruba says he wants to sign up as many new distributors as possible.

The limousine service is intended to give the company the best chance of broadcasting their goals to a large audience and drawing potential partners directly to the Emachine stand.

"We have taken this step [of offering the limousine service] to allow us to inform people about Emachine as they travel from their hotel and then demonstrate our products at our stand," says Mr Kiruba.

The operation has been a success. "Yesterday [Day 1] we met potential partners from three different countries, and we expect to meet many more over the course of the week," Mr Kiruba explains.

"The limousine service is working very well indeed."

The company is demonstrating a broad range of products. At today's Gitex the company will announce that it is to bundle the new Microsoft Office 2003 software with its PCs and laptops.

Also on display are a range of Emachine servers powered by dual Intel Xeon processors.

But it is the Emachine Netbox that is creating the most attention from business partners and end users alike.

The Netbox is a cordless device that turns your TV into a multimedia hub. Using a remote keyboard, the user is able to browse the internet, send and receive email and voice messages, view faxes and even check telephone messages ... and all from the comfort of a sofa.

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