Canada wires up street marketers

Two 'pixmen' have been enlisted to promote products from the Canadian delegation to attendees at this year's Gitex. Technology provider, Pixman Corporation, is hoping the move will drum up interest in its street marketing system for the digital age.

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By  Richard Agnew Published  October 21, 2003

Two 'Pixmen' have been enlisted to promote products from the Canadian elegation to attendees at this year's Gitex. Technology provider, Pixman Corporation, is hoping the move will drum up interest in its street marketing system for the digital age.

Geared towards the trade show and advertising industry, the company's idea is to deliver multimedia content to video screens or lightweight projectors displayed above costumed characters' heads, to allow them to perform promotional campaigns in public places.

The system, which came onto the market earlier this year, is also being demonstrated at the Canadian pavilion while the exhibition is on.

"Pixmen are very modern sandwich men enabling advertisers to reach audiences in very targeted places at specific times, by presenting high-quality audio and video messages and content," explains Guy Labelle, general manager, Pixman Corporation. G8-1

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