3Com refocuses on enterprise

The Middle East has become one of seven markets earmarked for increased investment by 3Com's international division.

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By  David Ingham Published  October 21, 2003

The Middle East is now one of seven focus markets earmarked for increased investment and allocation of resources by 3Com's international division. That, according to Jeremy Nathan, 3Com's international marketing manager, has translated into a doubling of regional headcount in recent months and a two to threefold year on year increase in marketing budget.

"We're seeing 20% growth annually for this market, compared to around 5% annually," explained Nathan. "You only have to look around you at all the construction going on to see how much opportunity there is."

After several years of strategy u-turns, 3Com is also back with a clear message: that it is now an end to end enterprise networking company. Following the creation of a joint venture company with Huawei of China, 3Com claims that it can now provide the whole gamut of enterprise products at prices up to 30% cheaper than those of competitors.

Nathan says that customers, keen for a strong competitor to Cisco, have welcomed 3Com's revival. "If you look at our testimonials, you can see that our existing customer base has been very satisfied," he says.

In the near future, Nathan says that 3Com will be announcing tie-ups with a number of security specialists and systems integrators, which will help increase its credibility as an enterprise player.

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