Adobe offer to combat piracy

Adobe has announced it will offer software licences at a reduced rate in the Levant in a continued effort to combat piracy. The publishing software giant announced the release of the Adobe User Partnership Initiative (UPI)...

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By  Patrick Phelvin Published  October 22, 2003

Adobe has announced it will offer software licences at a reduced rate in the Levant in a continued effort to combat piracy.

The publishing software giant announced the release of the Adobe User Partnership Initiative (UPI), which will significantly reduce the cost of possessing licensed versions of Arabic-enabled or localised versions of Adobe software, during Gitex 2003.

The company hopes that by working with firms in the region it will generate an increase in license compliance akin to that in the UAE, where illegitimate software use has fallen by around 60% in a decade.
“What we are saying top those companies which operate unlicensed Adobe software is that they can pay us what they can afford, on a regular basis, and we will try to supply them with the tools they need to do their work,” says Najeeb Khan, Adobe’s antipiracy manager. “It is very much a carrot rather than a stick approach to license compliance. We do not want to alienate these users, we want to work with them.”

The UPI system works by granting more than one license per Adobe CD released and customising software. Additional manuals can be purchased separately.
“The UPI has been structured to fulfil the demand for quality software at affordable prices by customising the contents of the software package to include only those elements that the customer might require,” adds Ibrahim Lahoud, Adobe’s Middle East manager.

The company is also using the five-day trade show to release the first ever Arabised version of Illustrator.V5-1

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