EPSON takes a stand at GITEX

A mix of printers, multifunction devices and projectors is making the EPSON stand one of the hottest attractions in GITEX 2003 according to Khalil El Dalu, general manager, EPSON Middle East.

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By  Andrew Picken Published  October 22, 2003

A mix of printers, multifunction devices and projectors is making the EPSON stand one of the hottest attractions in GITEX 2003 according to Khalil El Dalu, general manager, EPSON Middle East.

The company has used GITEX to launch its Stylus CX5400 multifunction device, aimed at small businesses and home users. Incorporating printing, scanning and stand-alone copying, the new printer also allows for border-free printing on A4 paper. This feature enables the end-user to print everything from high detail photographs to reports and presentations.

"The printer segment of the IT market has witnessed huge growth in the Middle East. This has been accompanied by rising expectations of users by way of enhanced performance," said El Dalu, who added that cost per page is an increasingly important factor in the customer buying equation.

When pressed on the future of the printing industry, El Dalu identified stand-alone printing for digital photography and wireless, bluetooth enabled, printing as the future growth areas.
On the projectors front, EPSON is launching its EMP-TW200 model, which is a mid-range home cinema projector featuring advanced D4 LCD panels and offers a contrast ratio of 800:1, that combines with a respectable brightness level of 1,300 ANSI lumens.

Reflecting on the GITEX event, El Dalu claimed that EPSON is enjoying one of its best GITEX's to date and highlighted that you will find a number of EPSON products on show at other stands. "GITEX Dubai represents a crucial opportunity to make further inroads into the expanding Middle East market by networking with corporate users and decision makers."

EPSON has not missed a trick with this year's GITEX Computer Shopper event either, as the firm is offering a free scanner or an inkjet printer with every purchase of the C900 colour laser printer.

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