BenQ promotes future TV

BenQ is demonstrating its newest LCD TV, the Q150, which offers a range of features designed to appeal to style-conscious and technology-savvy consumers in the region.

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By  Kieran Potts Published  October 22, 2003

BenQ is demonstrating its newest LCD TV, the Q150, which offers a range of features designed to appeal to style-conscious and technology-savvy consumers in the region.

"What we are really demonstrating at the BenQ stand at Gitex is that our products can be used in a variety of environments," says Manish Bakshi, director and chief operating officer, BenQ Middle East.

"For example, the Q150 LCD TV can be used as a computer monitor and with a DVD player. With its built-in TV tuner and optional wireless kit, it can be easily moved from room-to-room."

Furthering the emphasis on its range of cross-over technology, BenQ is exhibiting its latest range of 15" and 17" screen LCD monitors.

Additionally, its newest projector models are also on show, including six conference projectors and its flagship home cinema projector, the PE8700.

Robert Dung, general manager, BenQ Middle East, explains the company's strategy in moving to lifestyle and 'digital hub' products:

"Previously [BenQ] was more focused on IT peripherals, such as CD-Rom and scanners. Two years back we became more interested in consumer products for the young generation. So they are our target customer now.

"I think this is totally different from Acer [BenQ's former parent company].

"That is our ambition and final objection to be more relevant to the young generation, to develop fresh ideas that appeal to those people. We want to make products that are stylish, more exciting, more attractive, to try to penetrate this market."

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