Show boat from China

The HKTDC is using Gitex to bolster trade in IT goods between the Middle East and the jewel of capitalist China. Gitex is a valuable opportunity for Hong Kong companies to collectively cultivate the Middle East market and build business bonds.

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By  Simon Duddy Published  October 22, 2003

The HKTDC is using Gitex to bolster trade in IT goods between the Middle East and the jewel of capitalist China. Gitex is a valuable opportunity for Hong Kong companies to collectively cultivate the Middle East market and build business bonds.

Jeff Ambjorn, the director of HKTDC Middle East was succinct in summarising the aims of his organisation at this year's exhibition, "We are seeking to further expand the sales of Hong Kong IT products in the Middle East region."

Ambjorn says, "The Middle East-Hong Kong axis is of growing importance to both economies. To take just the UAE as an example, in the first six months of 2003, Hong Kong's total exports of telecommunications equipment, office machines and computers reached US$125m. This represents an increase of $45m when compared to the same period in 2002."

The HKTDC has returned to Gitex after a successful berth at last year's exhibition. Ambjorn says, "We obtained more space at this year's exhibition to accommodate the Hong Kong companies on the waiting list. This is the most valuable lesson we have learned from last year's Gitex experience." C1-2.1 & C1-2.10

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