Eurobridge signs up with Iiyama

Hall browsers that have discovered the Iiyama stand, have been asking about the possibility of getting hold of the company's monitors in the region anytime soon and their questions have been answered by a new agreement.

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By  Paul Barthram Published  October 22, 2003

Hall browsers that have discovered the Iiyama stand at the exhibition, have been asking about the possibility of getting hold of the company's monitors in the region in the near future, and their questions have been answered.

Having made its reputation in a number of overseas markets for its high quality monitors, Iiyama has now signed with Eurobridge, a subsidiary of Sky Electronics, to have a supply channel directly into the Middle East markets.

"We are delighted to announce at Gitex, that Iiyama is here to stay in the Middle East," says Margaret D'Souza, sales manager, Eurobridge. "With their technical lead, and superior quality and performance of the Iiyama product range we have no doubt they will make an impact on this market."

Eurobridge already has existing channels with the GCC that can expect to receive their first shipment of monitors before the end of the month. Teo de Lange, area manager for Nordic countries and recently appointed area manager for the Middle East territories for Iiyama says the move was a natural progression for the company.

"We have already seen that the European influences in Dubai have created business for Iiyama, with companies using Iiyama monitors purchased from the UK. By setting up official partners in this region we now have the ability to serve these companies more effectively and with faster response times," says Lange.

"We realise our success will depend on a good partner and in Eurobridge and Sky Electronics we have found that partner. When we come to a new territory, we're not looking necessarily for the biggest supplier, we're looking for the smartest," comments Lange. "If they have one or two competing brands that's fine. What we didn't want to end up with was a big distributor that had no time to focus on our products."

Expansion plans for iiyama the company says will firstly include the GCC countries and Iran, with further expansion expected in Syria, Lebanon, Jordan, moving onto the North African territories and tentatively Iraq. D1-5

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