Epson decides to get stylus

Epson is eyeing up the first time and family user market with its latest inkjet printer, the Stylus C43, which the vendor says combines advanced features, low cost and ease of use.

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By  Andrew Picken Published  October 28, 2003

Epson is eyeing up the first time and family user market with its latest inkjet printer, the Stylus C43, which the vendor says combines advanced features, low cost and ease of use.

"The market segment for printers in the Middle East includes a large number of personal users, specifically families, who look for ease-of-use and multiple options when they select a printer for home use," said Khalil El Dalu, general manager for Epson Middle East.

"First time users are generally looking for a good quality, simple-to-install, user friendly printer that is suitable for a variety of purposes including printing web pages, correspondence, school projects and photos. The Epson Stylus C43 fulfils all these criteria and is ideally suited for the varied needs of busy families in the region."

The Stylus C43, which replaces Epson's long-running C42 in its line-up, requiring no expert knowledge according to Epson, and can print colour prints from almost any Windows or Macintosh application. Epson also claims it offers the fastest printing speed in its class with 12ppm in black economy mode, and 5.5ppm in colour economy mode. The UX and Plus models of the Stylus C43 use standard USB connectivity.

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