Samsung ups the MMS stakes

Samsung is set to blitz the regions mobile phone market with six MMS enabled phones and two smart phones, all planned for release over the coming months.

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By  Andrew Picken Published  November 3, 2003

Samsung is set to blitz the regions mobile phone market with six MMS enabled phones and two smart phones, all planned for release over the coming months.

"Short messaging services (SMS) are enormously popular both here in the Middle East region and globally. With a subscriber base of over half a million MMS users in the Middle East, as per our estimates, our goal is to make MMS as easy to use as SMS and thereby grow its use," said D K Byeon, president of Samsung Gulf Electronics, speaking at the launch of the Samsung SGH-E700 camera phone.

Steve Wan Hoo, a senior manager at Samsung, acknowledged that Samsung was behind its peers in terms of speed to market with its latest range of camera phones but insisted this is because Samsung spends more time developing and testing its products. Wan Hoo revealed that Samsung would be releasing two smart phones into the Middle East market during the first quarter of 2004.

In addition to launching six new MMS models before the end of the year, Samsung has also committed to making 95% of the mobile phones that it manufactures MMS enabled from 2004. "The move from SMS to MMS is arguably as an important move as the shift from DOS to Windows during the 80s," said Sudhir Nair, Sales and marketing manager, Samsung Telecommunications Division, Middle East.

The SGH-E700 MMS camera phone weighs 85g and includes functionalities such as a super-VGA digital camera, GPRS, WAP browser and a dual colour high-resolution LCD display screen.

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