BenQ Middle East restructures

The US$3billion BenQ has announced a regional restructuring of its account management and sales functions, including new appointments.

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By  Maddy Reddy Published  November 4, 2003

The US$3 billion BenQ (pronounced BEN-CUE) has announced a regional restructuring of its account management function, including the appointment of Syed Mansoor Hussain, for its sales division in the region.

BenQ's account management restructuring is a part of the company's territory and product line expansion program, which has seen the company serve a number of new territories directly from its Dubai headquarters, and launch an average of three products every month in 2003.

Mansoor, who joins BenQ from Al Futtaim Electronics, will be responsible for sales of a number of key BenQ products, including its range of CD-Rom media and its new Joybook mobile computer line.

"Our objective is to make BenQ into the Middle East's best-known multi-media brand. Our challenge is to make sure that as many people as possible know about BenQ," says Mansoor.

"BenQ's account management and sales staff provide round-the-clock support to our channel partners and resellers across the region, and we're delighted to add Syed Mansoor Hussain to our expanding team of experts," says Manish Bakshi, director and chief of operations, BenQ Middle East.

As part of the restructuring process, Manoj Tripathi has been promoted to country manager, South Africa, and will be relocating there later this month. South Africa, which operates under BenQ Middle East, has emerged as a fast-developing market for BenQ, with senior executives estimating that it will account for about 10% of total sales by 2005.

"It is another indication of the global nature of our operations here in Dubai. The reach of our Middle East headquarters is growing all the time, and its success is very much related to the excellence of our people," adds Bakshi.

BenQ's has a plant in Jebel Ali, which is a key hub for its operations in the Middle East, shipping products to countries across the GCC, Levant, North Africa and South Africa, with plans to ship products direct to India by the end of 2003.

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