Damas selects Landsteinar

Damas, one of the region's leading jewellers announced today it would deploy a retail system from Landsteinar. The solution would be built on the Navision platform from Microsoft Business Solutions.

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By  Maddy Reddy Published  November 8, 2003

Landsteinar, the retail systems provider, announced today that it will work with Microsoft Business Solutions, to supply a comprehensive solution - including gold and jewellery accounting, store operations and head office management - for Damas, one of the Middle East's leading jewellery companies.

The solution, based upon Navision applications from Microsoft Business Solutions, provides Damas with a solution which interlinks all back office operations to their global network of shops. Damas is a UAE-based company founded in 1907, with more than 130 retail outlets.

"We're a global business and our stores need to have up-to-the minute product and sales information, in a highly competitive jewellery market to provide our customers with the exclusive service that they have come to expect," says Tawfique Abdullah, chairman of Damas Jewellery.

"In our discussions with Landsteinar and Microsoft Business Solutions, we came up with a solution and helps us to track stock levels effectively, factor price changes into our sales plans, and ensure our managers are fully up-to-date with all the relevant information," adds Tawfique.

When the implementation is complete, users will be able to access sales and operational information at any store in the Damas chain. Initially, the solution will be implemented at a number of key stores in the UAE, before being rolled-out internationally.

"We will work with Damas over the coming months, helping to train shop assistants and managers to use the system, to ensure that they reap full benefit from their new investment," says Ole Milan, managing director, Landsteinar GCC.

Damas selected the solution after an evaluation process, assisted by consultancy group KPMG, which assessed solutions from more than 10 vendors before deciding on Landsteinar.

"An increasing number of businesses in the Middle East are recognizing the urgency of finding the right solution that can help them compete and improve the quality of the customer experience," says Abdullatif Al Mulla, general manager, Microsoft South Gulf.

Landsteiner since it commenced operations in Dubai in September, this year has signed up Spinney's and Bahrain Duty Free.

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