A tough pill to swallow

Less than 100,000 Tablet PCs have been sold in the EMEA region since its launch just over a year ago according to the analysis firm Canalys.

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By  Andrew Picken Published  November 9, 2003

Less than 100,000 Tablet PCs have been sold in the EMEA region since its launch just over a year ago according to the analysis firm Canalys.

The third quarter of 2003 was the second quarter of negative sequential growth for Tablet PCs in EMEA, with shipments falling 20% from the level seen in Q2. In total, 91,950 Tablet PCs have been sold in the EMEA region between its launch on November 7th, 2002 and the end of Q3 2003.

"Microsoft still isn't doing enough to help Tablet PC vendors," says Chris Jones, Canalys director and senior analyst. "Rather than pricing the Tablet PC OS at a premium, adding to the vendors' costs and the end-user price, it should be doing the opposite: subsidising the vendors to help them get the market up and running."

The Canalys research revealed that HP has held onto the top spot with 31% market share, followed by Acer at 23%. Canalys senior analyst, Andy Buss, says that the continued absence of key players like Dell and IBM from the market is hampering overall growth and believes that the Tablet PC market is in need of fresh impetus.

“As long as the Tablet PC is perceived as serving the needs of only very specific occupational groups it will be subject to long evaluation/sales cycles and low shipment levels,” adds Jones.

Despite the gloomy findings from Canalys, new releases are still forthcoming in the region with recent launches by FSC, LG and Toshiba.

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