IT makes an entrance in Cairo

Egypt has been selected as the venue for ENTER 2004, the world's leading conference on IT in travel and tourism.

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By  Andrew Picken Published  November 10, 2003

Egypt has been selected as the venue for ENTER 2004, the world's leading conference on IT in travel and tourism.

Speakers from across the worldwide travel industry are to address the future of consumer technologies for tourism, with a series of seminars and keynote addresses spanning three days at Cairo's International Convention & Exhibition Centre.

The event will take place between the 26th and 28th of January, 2004 and is expected to attract a cross section of the travel and IT industry. ENTER is being organised by the International Federation for IT and Travel & Tourism (IFITT) and next years event will be its 11th annual conference.

"The issue of how the travel industry uses IT to reach consumers is now crucial to the success of many organisations and we believe it will drive strong debate at this year's ENTER," said Josef G. Margreiter, IFITT president and CEO of the Tirol Tourist Board. "ENTER annually addresses how IT is impacting our industry, and the importance of the event is reflected by the calibre of attendees we attract each year."

"Egypt is witnessing a strong travel recovery by focusing on how we can improve quality of service and product delivery to consumers, a theme which will run throughout ENTER 2004. We are honoured to be hosting this important travel industry event," said Salah Kamel Selim, the chairman of the executive board of Cairo International Conference Centre.

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