Pioneer signing with NYK Logistics

NYK Logistics, the freight forwarding and distribution division of the Japanese based shipping company Nippon Yusen Kaisha, has announced Pioneer Gulf as its first major signing for the Middle East.

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By  Paul Barthram Published  November 10, 2003

NYK Logistics, the freight forwarding and distribution division of the Japanese based shipping company Nippon Yusen Kaisha, has announced Pioneer Gulf as its first major signing for the Middle East since its inception in March 2003.

NYK Logistics says it will provide the Middle East division of the audio and visual manufacturer with a ready-made logistics infrastructure, that will meet the company's unique supply chain needs for handling of volume and demand surges.

The scope of work will include regional stockholding, re-distribution to the expanding Middle East markets as well as value added services such as bar coding, re-packaging and include promotional activities.

"Customer understanding and servicing are the centre of NYK Logistics' business strategy," says Taizo Akabane, chairman, NYK Logistics Middle East. "We always go the extra mile to understand our customers' supply chain needs, deliver on our promises and ensure complete customer satisfaction."

The signing of the contract is said to fall in line with NYKL's core strategy of providing a comprehensive range of logistics services catering to the unique supply chain needs of multinational Japanese companies in the consumer electronics and automotive spare parts industries in the UAE.

"The signing of a major contract like PGF is proof of NYKL's increasing significance in the regional logistics industry," says Yoshiyuki Konuma, director of NLME. "We are confident that we will meet and exceed the high expectations set for us and we look forward to a prosperous relationship with our new clients."

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