Acer to expand channel focus

Acer Computer Middle East has announced it is to expand its focus on channel initiatives in the region in an attempt to increase penetration of Acer technology.

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By  Paul Barthram Published  November 11, 2003

Acer Computer Middle East has announced it is to expand its focus on channel initiatives in the region in an attempt to increase penetration of Acer technology. The new project will come under the watchful eye of Philip Ashkar the company's new director of sales and marketing for the Middle East.

The new programme set out by Ashkar is said to increase the expertise and reach of Acer's channel network through the company's partner programme. Ashkar aims are to provide with the assistance of the channel high levels of customer service.

"With a proven track record of success in his field, we are confident that the implementation of Philip's new marketing strategies will contribute to boosting Acer's market share in a variety of segments - especially the notebook sector," says Krishna Murthy, general manager, Acer.

On the top of Ashkar's to-do-list at Acer is boosting the company's market share in the notebook sector.

"Acer has gone from strength to strength over the past few years and for the Europe, Middle East and Africa region, Acer is in the number one position for tablet PCs and number two position in the notebook market," says Ashkar.

"Over the next few quarters I would like to see a significant increase in Acer sales throughout the Middle East. With the company's innovative approach to designing market-leading products, reasonable pricing strategy and strong channel relations, these goals are within our reach. I am looking forward to contributing to the success of Acer in the Middle East by working closely with our partners in countries ranging everywhere from Oman to Pakistan," Ashkar adds.

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