Tech Data pens deal with Linksys

Tech Data has signed a deal with Linksys, a division of Cisco, that will give retailers and mail-order resellers across the Middle East access to the range of the company’s small office/home office (SOHO) networking solutions.

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By  Patrick Phelvin Published  November 24, 2003

Tech Data has signed a deal with Linksys, a division of Cisco, that will give retailers and mail-order resellers across the Middle East access to the range of the company’s small office/home office (SOHO) networking solutions.

Linksys is a provider of broadband, wireless and networking hardware for the consumer and SOHO markets. Linksys’ extensive product family includes wireless and wired routers, VPN solutions, NAS, NICs and switches, as well as a series of cables and accessories.

This agreement strengthens Tech Data’s position as the leading distributor of SOHO networking products in Europe and the Middle East. It also gives Linksys access to a larger base of retail, mail-order and traditional resellers and provides them access to Tech Data’s first rate logistics and financial resources. Tech Data continues to be one of the leading Cisco partners in the region, with clear leadership in the networking business.

Steve Lockie, Managing Director of Tech Data Middle East, says Linksys is an important and highly significant signing for the company. “This is a landmark agreement for Tech Data. We see networking in the home and small office as a major opportunity. Linksys products are easy to set, up, fast, reliable and affordable and we believe that, by taking them to a wider market, everyone will benefit — Linksys, Tech Data, our reseller and retailer customers, and most of all, the SOHO end-users,” he adds.

“We are pleased to be working with Tech Data, a leading distributor of SOHO networking products,” explains Robert Auci, International Business Development Director for Linksys. “We believe Tech Data’s access to the market and value-added services can help us significantly penetrate the key market segments and customers yet untapped by Linksys,” he adds.

The Linksys product range extends into gaming, multimedia entertainment sharing through to high-port density unmanaged switches, cables, accessories and print servers – all priced attractively for consumers and SOHO customers.

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