Acer goes for entertaining technology

Acer has announced it is to join the digital revolution sweeping through the IT industry with a new range of entertainment based products.

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By  Andrew Picken Published  December 2, 2003

Acer has announced it is to join the digital revolution sweeping through the IT industry with a new range of entertainment based products.

Launching in the first quarter of 2004, Acer's "home digital infotainment" product line will include the Aspire E PC, E Box, E TVD, E Tablet, E 2Go and E Radio. All of these products have been designed on the premiss of cross-platform information and digital content sharing via a wireless home network.

"PCs should no longer be considered only home-information centres," said J.T. Wang, president of Acer Inc. "PCs are becoming the household hub for both information and entertainment in the new digital-home era."

Jim Wong, president of Acer's IT Products Business Group, claimed Acer is not repositioning itself as a consumer electronics company but rather extending its current core competencies into new markets. "For example, the E Box is not going to totally replace all of your consumer electronics, the box will act as a bridge between PC and TV."

"The PC will remain in the mainstream for the foreseeable future," claimed Stan Shin, Acer group chairman and CEO. "In addition, the PC will continue to be the cornerstone of changes in the IT industry." Shin put the downturn in PC sales over the last few years to a lack of differentiation among PCs on the market, in addition to a failure to adapt to new digital technologies.

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