Emirates Glass chases growth

The UAE-based specialist glass maker is looking to overseas expansion to help it achieve 20% year on year revenue growth in 2004.

  • E-Mail
By  David Ingham Published  December 3, 2003

Emirates Glass is eyeing expansion into Syria and Lebanon as it seeks to grow sales by something like 20% in 2004. The UAE-based specialist glass maker also aims to increase its export revenue from 20% of sales currently to 24% in 2004.

Those figures compare with what Ziad Yazbeck, sales & marketing director, Emirates Glass, estimates as 10-12% growth for the local glass supply industry as a whole.

In a highly competitive area of the construction industry, Emirates Glass says it is competing by trying to mould its products to the specific needs of its customers. The company plans to unveil a new marketing initiative called 'Customer Focus' to draw attention to its approach.

"We don't just deliver, we meet customers' unique requirements," says Ziad Yazbeck, sales & marketing director, Emirates Glass. "We're delivering quality and commitment to our customers to maintain long term relationships."

Emirates Glass already exports to the Far East, India, Australia and the UK. Dubai is the main market in the region, but Yazbeck hopes to see Abu Dhabi, Sharjah and Saudi Arabia gain momentum in the coming year.

Amongst the company's key product lines are EmiCool Plus, which appears almost identical to clear uncoated glass, but allows a room to take in natural light whilst controlling heat absorption. The EmiCool Sun range is designed to provide a high degree of protection from the heat of the summer, but keep the warmth in during colder periods of the year.

The company is a key supplier to major contractors such as Al Abbar, ALICo and GGI. Its growth obviously depends on the growth of the local instruction industry as a whole, but also, Yazbeck, says, "on the client's level of maturity." The industry, he adds, still suffers from low quality and suppliers that enter the market, only to disappear quickly.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code