Intel targets regional ISVs

Intel's 3-day 'Early Access Program Summit' has just concluded in Dubai. The event was held for the first time in the Middle East, and provided regional Independent Software Vendors (ISV) access to the chip-maker's technologies for developing applications on the Intel platform.

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By  Maddy Reddy Published  December 10, 2003

Intel's 3-day 'Early Access Program Summit' has just concluded in Dubai. The event was held for the first time in the Middle East, and provided regional Independent Software Vendors (ISV) and developers access to to Intel's technologies to develop applications for the Intel platform.

"This summit is important to us because there is no better way to communicate with developers from around the world, and get their feedback, to help us in planning the next stages for our various developer programs," says Melissa Laird, general manager, software enabling division, Intel Corporation.

In the last 18 months, the program has work with ISVs to develop and fine-tune more than 1000 business applications. In the Middle East, the program is active in countries such as Lebanon, Egypt, Jordan, and the UAE.

"There has been excellent participation from key regional developers in the summit. Everyone recognizes the need for a regional software industry in the Middle East to support the needs of enterprises and SMBs. We understand regional companies' need to share and learn, and this summit is an ideal open forum for them to do so," says Toni Prince, business development manager for Intel in the Middle East, Turkey and Africa.

The summit also gave software vendors from the Middle East the opportunity to interact with developers and ISVs from Europe, North America and Asia, to discuss application customisation issues based on a market's local environment.

"This summit in Dubai has given us the opportunity to do just that, and we look forward to more collaboration with Intel and the industry," says Bertrand MattheliT, director of alliances at MySQL AB, which develops the MySQL open source database.

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