Nokia ups fashion stakes for new mobile

Nokia's latest attempt to stand out from the mobile phone pack, the "fashion-inspired" Nokia 7200 handset, will begin shipping in the Middle East in the first half of next year, the company said this month.

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By  Peter Branton Published  December 10, 2003

Nokia's latest attempt to stand out from the mobile phone pack, the "fashion-inspired" Nokia 7200 handset, will begin shipping in the Middle East in the first half of next year, the company said this month.

The company's blurb for the new smartphone wouldn't seem out of place for a fashion show, with it being pitched as coming with "an ensemble of tailored, ornamental textile covers" and the claim that it "artistically blends modern mobile technology with contemporary design trends".

On the more practical spec side, the dual-band (GSM/GPRS/EDGE 900/1800 Mhz) Nokia 7200 offers an integrated camera, color screen, presence-enhanced Chat function, MMS functionality and an FM radio. Shipments in the Middle East will begin during the first half of 2004.

"A growing number of mobile-savvy, style-conscious consumers want more than just modern technology -- they want a mobile that reflects the latest fashion trends and appeals to their highly individualized sense of style," said Kai +istSm÷, Senior Vice President, Nokia Mobile Phones. "With the Nokia 7200, we believe we have successfully combined form with function. The introduction of ornamental fabrics and textures results in a mobile design that immediately grabs your attention - for its looks as much as its advanced mobile technology."

Incorporating a "total experience" design philosophy, the Nokia 7200 offers fashion-centric consumers coordinated Style Pack's to "dress up" their mobile. These inbox items include ornamental textile covers in fashionable colors and designs, a wrist strap and matching pouch. A number of complementary Nokia Original fashion enhancements to accompany the Nokia 7200 were also introduced, including additional wrist straps and pouches to match the wide range of textile cover designs. To complete their coordinated mobile ensemble, users can download matching wallpapers and screensaver graphics from www.nokia.com/shop.

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