Discreet adds lustre to Bollywood

Mumbai-based post production house Prime Focus is integrating Discreet's new Lustre colour grading system into its Digital Intermediate (DI) pipeline to deliver sophisticated post production services to India's burgeoning film market.

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By  Vijaya Cherian Published  December 15, 2003

Mumbai-based post production house Prime Focus has purchased Discreet's realtime colour grading system, Lustre to integrate into its Digital Intermediate (DI) pipeline inorder to deliver state-of-the-art post production services to India's burgeoning feature film market. The installation is claimed to be the first of its kind in Asia.

The DI pipeline installed by Prime Focus already features multiple Discreet products such as Inferno and Flame visual effects, fire HD and smoke non-linear editing solutions, and backdraft media management systems, plus film scanning and recording facilities. The lustre system will support the emerging trend for dual DI processing, where movies are shot simultaneously in both Hindi and English, before being graded and mastered for local and global distribution.

Approximately 800 films are made in India each year, half of which are produced by studios in Mumbai, or Bollywood as it is commonly known. The emerging trend is for Indian studios to maximise sales and distribution opportunities for their films outside India. "Discreet's lustre system is the perfect technology Bollywood filmmakers need to create top-quality productions for international distribution," says Namit Malhotra, managing director of Prime Focus.

"The future of the film industry in India is multi-format, and the lustre system also gives us the flexibility to conform, grade and master everything from HDTV formats to 2K and greater digital film resolutions. Moreover, the integration of Discreet grading, visual effects, editing and infrastructure systems gives us an efficient DI pipeline that we can apply to our regular TV commercials and long form work as well," adds Malhotra.

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